SMI108   Survey Design and Data Collection   (10 credits)

Description

Survey method is commonly used by government, business and other organisations to understand changes in the society. Yet, not always it leads to producing meaningful analysis as a result of bad survey design choices. This module will improve your understanding of the art of asking survey questions and the science underpinning survey data collection. Specifically, you will learn how to design an effective questionnaire, whom to include in the survey sample, how to organised your fieldwork and finally, how to process raw data and manage the final dataset. You will use online survey software to practice your skills.

Reading List